Making the Brand Workbook Bundle
(e-book)
$299
$149
The only brand bible you’ll need to build to your brand from A-Z.
The Making the Brand Workbook is the perfect solution for freelancers and founders to help you build a foolproof strategy and framework for all verbal and visual forms of communication. Bundled with our Making the Brand Guidelines Template, this 370+ page e-book will help you take matters into your own hands to build a bragworthy brand your customers love.
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Making the Brand Workbook
Printable and fillable 385 page PDF download.
Making the Brand Guidelines
100 Pages
Canva Version
Adobe INDD Version
8.5 x 11 Document Size
1920 × 1080 px (16:9) Presentation Size
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The Making the Brand Workbook e-book will be distributed as a downloadable PDF.
The Making the Brand Guidelines Template requires:
a Canva Free Plan or Adobe Indesign
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Due to the nature of digital content, once a purchase is made, it is considered final. We encourage customers to carefully review product details before making a purchase decision.
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The purchase of this digital product grants you a non-exclusive, non-transferable license to use the product for personal or business purposes, as specified in the product description. Redistribution or resale of our digital products without explicit consent is strictly prohibited.
Why do you need a brand strategy?
Starting a new venture is exciting, but let's face it – without a game plan, you might end up lost in the sauce. Ever felt like your message wasn’t clear, and your vibe wasn’t hitting the right notes with the right people?
Your brand needs a roadmap.
Entrepreneurs aren't just selling products and services; they're selling an experience. To master that, you need a solid brand strategy. It's the secret sauce that makes your business decisions click, your message pop, and your brand stand out in the crowd.
Meet the Making the Brand Workbook.
It's not your average manual; it's your guide to shaping and securing your brand’s position. Through each exercise, you'll be able to pinpoint what makes you unique, connect with your dream customers, and build a brand that not only survives but thrives in the competitive jungle. In the end, you’ll have a brand that speaks volumes, earns trust, and cultivates community.
Who is this for?
From DIYer to freelance designer, the Making the Brand Workbook is a one-size-fits-all solution for doers and dreamers who want to build an iconic brand without breaking the bank.
✅ Entrepreneurs
✅ Founders
✅ Freelancers
✅ Solopreneurs
✅ Creatives
✅ Service Providers
A brand companion to help you build a standout strategy made for entrepreneurs by a renowned brand strategist.
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Pen your story to connect to existing problems and formulate solution-oriented products/ services.
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Curate your brand’s customer profiles to align with your target messaging and mission.
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Study your competitors from the inside out to discover opportunities for growth.
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Discover what makes you different to position your brand and set yourself apart to blow the competition out the water.
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Write the right copy for your brand messaging from your purpose to your vision statement.
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Establish your personality, voice, and tone to stand out from the crowd.
🎨
Design a visual identity in alignment with your brand strategy to maintain consistency across your platforms.
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Organize your strategy and identity into a brand guideline deck to pass off to your team and stakeholders.
"It’s like having a professional branding expert without the hefty price tag."- Nitisha F.
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"...The way Brit has dissected the branding process in a teachable way is insane."- Kimberlina J.
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"I’ll call it what it is. It is a BRANDING BIBLE and you need it!"- Lauren N.
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"This is my first time making a business and it has been a lifesaver."- Simone L.
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"This workbook transcends conventional guides; it's a Brand Bible."- Courtney L.
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"It’s like having a professional branding expert without the hefty price tag."- Nitisha F. ✨ "...The way Brit has dissected the branding process in a teachable way is insane."- Kimberlina J. ✨ "I’ll call it what it is. It is a BRANDING BIBLE and you need it!"- Lauren N. ✨ "This is my first time making a business and it has been a lifesaver."- Simone L. ✨ "This workbook transcends conventional guides; it's a Brand Bible."- Courtney L. ✨
370+ pages of lessons, prompts, activities, and exercises to transform your business idea into messaging and visuals that attract the right customers and turn them into diehard fans.
What’s Inside?
Using tried and true methods, The Making the Brand Workbook maps out your business's path to success with a step-by-step framework to help you go from a buzzing idea to a full-blown launch.
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You’ll begin with the basics by building your foundation to develop the framework for a solid brand starting with the problem and ending with a solution.
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Getting your facts straight can save you time and money by collecting the necessary information to help you make better business decisions. You’ll answer the right questions and learn which tools to use to conduct industry research to create your own market analysis.
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Build your target audience strategy to attract and get in front of people in alignment with your brand’s mission and vision. Through various activities and prompts, you’ll create your brand’s user personas, target messaging, and your customer journey.
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Learn how to stand out in the sea of competitors in your industry by studying friendly threats and possible brand companions. In this section, you will perform a series of competitive analyses and discover opportunities with brand partners you align with most.
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Showcase the way your brand chooses to show up in the world and what you believe through positioning prompts to help you find your brand’s je ne sais quoi.
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Build a brand persona for your internal and external communications by crafting your personality, voice, and tone to shape your brand’s verbal communication from social media to e-marketing.
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Once you’ve gotten your brand personality and verbal communication down-packed, you’ll dive deep into your brand messaging. This section covers all you need to know to create copy for everything from your mission, vision, and tagline, to even your unique sales proposition and founder’s story.
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After building your brand strategy you’ll finally move on to learning the basics of creating your own brand identity with typography, colors, logos, patterns, and icons.
Making the Brand Guidelines
Making your brand just got easier with this customizable 100 page guidelines template. Simply add in your brand strategy, pop in your visuals, and personalize with your new brand identity. Go from 0 to 100 with a professional guidelines deck to share with your team that keeps your voice and visuals in check.
Sections Included
+ Brand Overview
+ Target Audience
+ Competition & Collaboration
+ Verbal Identity
+ Art Direction
+ Logos & Usage
+ Color
+ Typography
+ Patterns
+ Icons
+ Brand Application
Step (1)
Print and fill out the Making the Brand Workbook to develop your brand strategy and identity.
Step (2)
Fill out your Making the Brand Guidelines with your new brand strategy. Update the brand guidelines with your color palette, fonts, and imagery.
Built by The Idea Girl for the Not So CEO
My name is Brittany Antoinette, and I’m a Brand Strategist and Founder of The Idea Girl, a boutique design practice for fashion, beauty, and wellness brands.
For the past six years, I’ve worked behind the scenes partnering with start-ups, founders, corporations, and creatives to help them launch their ideas out of notepads and onto shelves.
Wanting to level the playing field, I’ve figured out a way to break down my brand-building process into a step-by-step workbook, Making the Brand, designed for both the business newbie and seasoned founder.
Brand Hall of Fame ✨
Brand Hall of Fame ✨
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TOPICALS
SPRING 2020 BRAND LAUNCH
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RANGE BEAUTY
SUMMER 2021 REBRAND & LAUNCH
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MELA VINO
SPRING 2022 BRAND LAUNCH
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LILLY'S KLOSET
2022 SUMMER RE-BRAND & LAUNCH
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UNWRP
2019 RE-BRAND & LAUNCH
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THE COSMIC LATTE
2021 FALL BRAND LAUNCH
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LELIAMAE
2021 RE-BRAND + LAUNCH
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LA-LAH
2022 SPRING RE-BRAND & LAUNCH
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THE COILY COLLECTIVE
SPRING 2022 RE-BRAND & LAUNCH
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TATIANNA TAROT
SPRING 2021 RE-BRAND LAUNCH
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BOHO LOCS
SPRING 2022 RE-BRAND
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HYPER!
FALL 2019 BRAND LAUNCH
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BLACK GIRL IN OM
2020 SUMMER RE-BRAND & LAUNCH
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BABY TRESS
FALL 2019 RE-BRAND & LAUNCH
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LOOK GOOD LIVE WELL
SPRING 2024 REBRAND & RELAUNCH
Lights, camera, action.
With helping launch over 100+ brands and campaigns for startups and major figures, my method has helped clients acquire retail placement and press like Sephora, West Elm, Urban Outfitters, Macy’s, Vogue, and Forbes. My mission is to help as many founders and creatives develop scalable and sustainable brands that take up space in their respective market.
Rave Reviews 🔥
Making the Brand Workbook Bundle
(e-book)
$299
$149
Go from business idea to bragworthy brand with the Making the Brand Bundle.
✅ 370+ Page Fillable & Printable Workbook (PDF)
✅ 100 Page Brand Guidelines Template
✅ Canva & Adobe InDesign (INDD) File Format (Guidelines)
✅ Video Tutorial + Walkthrough